website content creation

Strategic content that serves your business goals—accessible, findable, and actually useful.

Good website content does three things: it helps your customers understand what you offer, it performs well in search engines, and it meets accessibility standards so everyone can use it. Getting all three right requires both writing skill and strategic thinking about your business.

I help Missouri businesses develop website content that works—whether you're starting from scratch, refreshing outdated copy, or fixing underperforming content.

How I approach content development

I use AI tools like Claude, Grammarly Pro, and Gemini Pro as part of my content workflow—I'm not going to pretend otherwise. But AI can't replace the strategic decisions that make content actually effective:

  • What should your homepage prioritize? Your services, your differentiators, or customer outcomes?

  • How should you organize service descriptions? By industry, by problem solved, or by service type?

  • What do your customers actually need to know? Technical specs, pricing transparency, or process clarity?

  • Does this language match how your audience talks? Formal professional, conversational, or industry-specific?

AI can generate drafts quickly. What it can't do is understand your business model, know your local market, or make judgment calls about what will resonate with your specific audience. That's where my experience with Missouri businesses, nonprofits, and government agencies comes in.

Content that meets accessibility standards

Website content isn't just about what it says—it's about whether everyone can access and understand it. WCAG 2.1 AA standards require:

  • Plain language that's clear and understandable

  • Proper heading structure that works with screen readers

  • Descriptive link text (not "click here")

  • Alt text for all images that conveys meaning, not just description

  • Readable text with appropriate contrast and formatting

I build these requirements into content development from the start, not as an afterthought. This is particularly important for government agencies and nonprofits that serve diverse communities and have legal compliance requirements.

Services I provide

Initial content creation
Starting with a new website or a complete redesign? I'll guide you through a structured conversation about your business, audience, and goals. Then I'll develop content that clearly communicates what you do, who you serve, and why it matters—optimized for both search engines and accessibility from the start.

You'll receive professionally developed content that's ready to use or easy to refine with your specific voice and details.

Content editing and enhancement
Already have website copy that isn't working? I'll review it for clarity, tone, structure, and effectiveness. This includes:

  • Strengthening calls to action

  • Improving readability and plain language compliance

  • Fixing SEO issues (titles, headings, meta descriptions)

  • Ensuring accessibility standards are met

  • Organizing information logically

SEO optimization
Content performs in search when it matches what people actually search for and how search engines evaluate quality. I'll:

  • Research relevant keywords for your business and location

  • Optimize existing content without making it sound robotic

  • Write effective page titles and meta descriptions

  • Improve your site's overall SEO structure

  • Focus on terms that actually drive business, not just traffic

Alt text development
Images need descriptive alt text for accessibility and SEO. I'll write alt text that conveys the purpose and context of your images—whether they're product photos, team headshots, infographics, or decorative elements. This is a WCAG requirement that most businesses ignore or handle poorly.

Who this works for

Content development services make sense if you:

  • Don't have time to write effective web copy yourself

  • Have content that's outdated or not performing in search

  • Need to meet accessibility requirements but don't know where to start

  • Want professional polish on content you've drafted

  • Are launching a new site and need strategic content planning

What I don't provide

I'm not a full-service content marketing agency. I don't write ongoing blog posts, manage social media, or produce video scripts. My focus is on website content that supports your business goals—clear, accessible, findable, and effective.

If you need ongoing content marketing, I can refer you to specialists. But if you need your website content done right the first time, I can help.

Ready to discuss your content needs?

Contact me to talk through what you're working with and what you're trying to accomplish. Whether you need everything written from scratch or just need to fix what's not working, I'll provide straightforward guidance on what it takes.