The redesign of an existing website carries with it significantly different considerations over a new website design project. Gone are the questions of "Do I need a website?", you're now concerned with how a redesign of your existing website will be a positive return on investment (ROI).
Let's face it, if you have a functioning website that has a certain appeal to it then making the decision to commit to a redesign may be difficult. After all, it's stable, works, people can find it and it's better than nothing.
We can help you take an existing website to the next level and illustrate to you how it will have a positive effect on your business.
Do you have a website built in another platform and wish you could change it? Please contact for a no obligation proposal. It may cost you less than you think to have your site rebuilt in another, more user-friendly platform.
Appearance and Layout
They say a first impression is the most important; that said, what does your website impress upon your visitor? Is the design pleasing to the eye, are the colors pleasant, is the layout easy to navigate?
What was once considered an acceptable design style may now be "out of style". We'll help you update your site and make your first impression the best it can be.
Optimization for Conversions
In conjunction with your messaging and content, you need to ensure you're leading your visitors to a point where they can "convert". This basically means a point where they complete the action you want them to. So if you want them to complete a short form, download an E book or order some flowers, we will help you convert more visitors to customers.
Website design isn't graphic design. A beautiful website that's difficult to navigate or doesn't communicate your message effectively won't get customers. A website should in some terms be considered an "employee". It's there to answer questions, provide information or to sell your product or service.
Conduct a Basic SEO Audit
We will take a look at some of the more basic SEO elements and determine if your website meets a baseline level of search engine optimization.
Solid content that's well written and relevant will take your website a long way to reaching a strong position in the search engines.
SEO isn't a mystery or a secret to unravel; it's common sense.
Write and present great content that your user will find helpful and you're a long way to solving your SEO problems.
Messaging and Content
What message are you trying to communicate to your visitor? What do you want them to do? Is your goal to have them call a staff member or subscribe to your blog? Do you have a clearly defined call to action?
Make it easy for your visitors to accomplish what you want them to do, whether it's completing a short form or ordering a product.
Don't let it be a mystery, make your messaging and content clear.
Competitor Website Analysis
If you have an existing website it's very likely you've been to your competitor's website many times to see what they're doing.
You've convinced yourself your website is better, has more compelling content, is visually more appealing and yet they seem to be busier.
Well, maybe it isn't entirely the website, but we'll take a look at what they are doing and see how we can maximize your web presence to compete more effectively with them.